MASTERCARD: TURNING THE WORLD OVAL
Creating the look for a multi-mall promotion leveraging Mastercard’s sponsorship of the Rugby World Cup.
![Mastercard, oval lollipop Mastercard, oval lollipop](https://mr-smith.design/wp-content/uploads/2021/03/Mastercard_World_Oval_lollipop_1300px_rgb.jpg)
The brief →
When Mastercard decided to run a usage campaign in various malls harnessing the excitement around the Rugby World Cup, they needed a visual look and feel to bring the company’s international sponsorship headline ‘Turning the World Oval’ to life.
The brief →
When Mastercard decided to run a usage campaign in various malls harnessing the excitement around the Rugby World Cup, they needed a visual look and feel to bring the company’s international sponsorship headline ‘Turning the World Oval’ to life.
![Mastercard, oval pizza Mastercard, oval pizza](https://mr-smith.design/wp-content/uploads/2021/03/Mastercard_World_Oval_pizza_1300px_rgb-copy.jpg)
The solution →
As the entire promotion was centred around customers purchasing a product or service and then potentially winning a trip to the Rugby Word Cup, my solution was to take those everyday purchases that are round in shape and turn them oval.
The resulting creative was applied to mall activation stands, scratchcards, posters, billfold flyers, stickers, gift card sleeves, stickers, tent cards, t-shirts, flags, billboards and social media.
The solution →
As the entire promotion was centred around customers purchasing a product or service and then potentially winning a trip to the Rugby Word Cup, my solution was to take those everyday purchases that are round in shape and turn them oval.
The resulting creative was applied to mall activation stands, scratchcards, posters, billfold flyers, stickers, gift card sleeves, stickers, tent cards, t-shirts, flags, billboards and social media.
![Mastercard RWC postcard Mastercard Rugby World Cup 2015: A6 postcard design showing oval objects](https://mr-smith.design/wp-content/uploads/2019/03/mrS_MC_RWC_2_1080x810.jpg)
![Mastercard RWC backdrop: coffee Mastercard Rugby World Cup 2015: artwork design showing oval coffee cup](https://mr-smith.design/wp-content/uploads/2019/03/mrS_MC_RWC_3_1080x608.jpg)
![Mastercard RWC backdrop: pizza Mastercard Rugby World Cup 2015: artwork design showing oval pizza](https://mr-smith.design/wp-content/uploads/2019/03/mrS_MC_RWC_4_1080x608.jpg)
![Mastercard RWC mall activation stand Mastercard RWC mall activation stand](https://mr-smith.design/wp-content/uploads/2021/03/mrS_MC_RWC_8_770x578.jpg)
![Mastercard RWC tent card Mastercard Rugby World Cup 2015: tent card design at mall stand](https://mr-smith.design/wp-content/uploads/2019/03/mrS_MC_RWC_5_770x578.jpg)
![Mastercard RWC t-shirt Mastercard Rugby World Cup 2015: t-shirt design](https://mr-smith.design/wp-content/uploads/2019/03/mrS_MC_RWC_6_770x578.jpg)
![Mastercard RWC billboards Mastercard Rugby World Cup 2015: typical billboard advertising](https://mr-smith.design/wp-content/uploads/2019/03/mrS_MC_RWC_7_770x578.jpg)
![Mastercard Turning the World Oval holding block Mastercard Turning the World Oval holding block](https://mr-smith.design/wp-content/uploads/2021/03/Mastercard_World_Oval_44DaysOfCrazy_2300px.jpg)
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