SONY MOBILE INTERIORS AND ACTIVATIONS
Designing store interiors, launch materials and interactive activation stands.
![Sony Mobile montage of devices Sony Mobile montage of devices](https://mr-smith.design/wp-content/uploads/2021/03/Sony_Mobile_montage_2300px_2.jpg)
The brief →
For many years Sony Mobile required generic branding for the interiors of their retail stores. Items like wall coverings, posters, lightboxes, counter graphics and plinths.
With the launch of each new flagship product, they also needed device-specific branding for their operators’ shops and for interactive activation stands: posters, branded chairs, leaflets, standees, cubes, price cards, backdrops, videos etc.
The brief →
For many years Sony Mobile required generic branding for the interiors of their retail stores. Items like wall coverings, posters, lightboxes, counter graphics and plinths.
With the launch of each new flagship product, they also needed device-specific branding for their operators’ shops and for interactive activation stands: posters, branded chairs, leaflets, standees, cubes, price cards, backdrops, videos etc.
![Sony store 2 Sony Mobile shop interior with blurred people walking in the foreground](https://mr-smith.design/wp-content/uploads/2019/03/mrS_sonystore1_1080x608.jpg)
The solution →
All elements would be designed using global brand guidelines. Imagery would either be sourced for localisation purposes, or taken from international campaigns if they were going to resonate with the local market.
The solution →
All elements would be designed using global brand guidelines. Imagery would either be sourced for localisation purposes, or taken from international campaigns if they were going to resonate with the local market.
![Sony store 3 Sony Mobile Xperia Care counter with welcoming staff member](https://mr-smith.design/wp-content/uploads/2019/03/mrS_sonystore2_770x578.jpg)
![MTN store Interior of typical MTN store focusing on Sony Mobile branding](https://mr-smith.design/wp-content/uploads/2019/03/mrS_sonystore3_770x578.jpg)
![Round Xperia table on mall activation set Round Xperia table on mall activation set](https://mr-smith.design/wp-content/uploads/2021/03/Sony_Mobile_activation_table_770px.jpg)
![Sony Mobile product launch: stand design Sony Mobile product launch: stand design](https://mr-smith.design/wp-content/uploads/2021/03/Sony_Mobile_activation_770px.jpg)
![A pile of Sony Mobile smartbands A pile of Sony Mobile smartbands](https://mr-smith.design/wp-content/uploads/2021/03/Sony_Mobile_smartbands_1080px.jpg)
![Sony Mobile activation 1 Sony Mobile headphones at mall activation stand](https://mr-smith.design/wp-content/uploads/2019/04/mrS_sonystore4_770wide.jpg)
![Sony Mobile activation 2 Sony Mobile: boy playing PlayStation at mall activation stand](https://mr-smith.design/wp-content/uploads/2019/04/mrS_sonystore5_770wide.jpg)
![Man wearing Sony Mobile earbuds Man wearing Sony Mobile earbuds](https://mr-smith.design/wp-content/uploads/2021/03/Sony_Mobile_man_with_earbuds_1920px.jpg)
NEXT PROJECT
↓
![Visa kalahari.com Olympics 2012 advert Visa kalahari.com Olympics 2012 advert](https://mr-smith.design/wp-content/uploads/2021/04/Visa_olympics_spread_1080x810.jpg)
![Visa GO campaigns Visa GO campaigns](https://mr-smith.design/wp-content/uploads/2021/04/Visa_campaigns_770x578.jpg)
VISA CAMPAIGNS
Various promotional campaigns I created for Visa over a number of years, from concepts and copywriting to design and production.
VIEW >
![Visa kalahari.com Olympics 2012 advert Visa kalahari.com Olympics 2012 advert](https://mr-smith.design/wp-content/uploads/2021/04/Visa_olympics_spread_1080x810.jpg)
![Visa GO campaigns Visa GO campaigns](https://mr-smith.design/wp-content/uploads/2021/04/Visa_campaigns_770x578.jpg)
VISA CAMPAIGNS
Various promotional campaigns I created for Visa over a number of years, from concepts and copywriting to design and production.
VIEW >