SONY MOBILE INTERIORS AND ACTIVATIONS

Designing store interiors, launch materials and interactive activation stands.

Sony Mobile montage of devices

The brief →

For many years Sony Mobile required generic branding for the interiors of their retail stores. Items like wall coverings, posters, lightboxes, counter graphics and plinths.

With the launch of each new flagship product, they also needed device-specific branding for their operators’ shops and for interactive activation stands: posters, branded chairs, leaflets, standees, cubes, price cards, backdrops, videos etc.

The brief →

For many years Sony Mobile required generic branding for the interiors of their retail stores. Items like wall coverings, posters, lightboxes, counter graphics and plinths.

With the launch of each new flagship product, they also needed device-specific branding for their operators’ shops and for interactive activation stands: posters, branded chairs, leaflets, standees, cubes, price cards, backdrops, videos etc.

Sony Mobile shop interior with blurred people walking in the foreground

The solution →

All elements would be designed using global brand guidelines. Imagery would either be sourced for localisation purposes, or taken from international campaigns if they were going to resonate with the local market.

The solution →

All elements would be designed using global brand guidelines. Imagery would either be sourced for localisation purposes, or taken from international campaigns if they were going to resonate with the local market.

Sony Mobile Xperia Care counter with welcoming staff member
Interior of typical MTN store focusing on Sony Mobile branding
Round Xperia table on mall activation set
Sony Mobile product launch: stand design
A pile of Sony Mobile smartbands
Sony Mobile headphones at mall activation stand
Sony Mobile: boy playing PlayStation at mall activation stand
Man wearing Sony Mobile earbuds

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