FEEFEE’S
Fresh and stylish corporate identity for a new catering company in England.
![Whole and sliced figs on a white background Whole and sliced figs on a white background](https://mr-smith.design/wp-content/uploads/2021/03/FeeFees_whole_and_sliced_figs_2300_shadow.jpg)
The brief →
Fee, a trained chef and an existing client of mine, approached me to design the corporate identity for her new catering business.
After a lengthy discussion over lunch, we agreed that the look had to be soft, light, colourful and fresh.
The brief →
Fee, a trained chef and an existing client of mine, approached me to design the corporate identity for her new catering business.
After a lengthy discussion over lunch, we agreed that the look had to be soft, light, colourful and fresh.
![FeeFee's symbol on a green background FeeFee's symbol on a green background](https://mr-smith.design/wp-content/uploads/2021/03/FeeFees_symbol_on_green_2300.jpg)
![FeeFee's stationery design by MR.SMiTH Creative Studio FeeFee's stationery design by MR.SMiTH Creative Studio](https://mr-smith.design/wp-content/uploads/2021/03/FeeFees_stationery1_greyer_2300.jpg)
The solution →
Fee is a hard-working, fun and effervescent personality, and I wanted to capture that in the logo. So I designed a wordmark in a signature-style that brings home both the personal and serious side of her business, with a filigree that gives a sense of ease and conviviality.
The company’s focus is on the freshest ingredients, so I wanted to showcase that as clearly as possible, not just on a website, on social media or a brochure, but on the stationery itself. The images bring a lot of lively colours to the brand, making it fresh and inviting.
The solution →
Fee is a hard-working, fun and effervescent personality, and I wanted to capture that in the logo. So I designed a wordmark in a signature-style that brings home both the personal and serious side of her business, with a filigree that gives a sense of ease and conviviality.
The company’s focus is on the freshest ingredients, so I wanted to showcase that as clearly as possible, not just on a website, on social media or a brochure, but on the stationery itself. The images bring a lot of lively colours to the brand, making it fresh and inviting.
![Close-up of FeeFee's stationery designs, created by MR.SMiTH Close-up of FeeFee's stationery designs, created by MR.SMiTH](https://mr-smith.design/wp-content/uploads/2021/03/FeeFees_stationery2_greyer_2300.jpg)
The filigreed F in the name forms an integral part of the wordmark, but can be used as a standalone symbol in a wide range of situations.
![FeeFee's symbol superimposed onto a plate of food. FeeFee's symbol superimposed onto a plate of food.](https://mr-smith.design/wp-content/uploads/2021/03/FeeFees_meal_on_plate_2300_2-scaled.jpg)
Russ is our go-to person when it comes to design, branding, marketing and strategy. We love working with him, he offers a wealth of experience and knowledge, delivers to the highest standard, is fun to work with and always comes up with innovative ideas. We wouldn’t use anyone else.
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