FEEFEE’S
Fresh and stylish corporate identity for a new catering company in England.
The brief →
Fee, a trained chef and an existing client of mine, approached me to design the corporate identity for her new catering business.
After a lengthy discussion over lunch, we agreed that the look had to be soft, light, colourful and fresh.
The brief →
Fee, a trained chef and an existing client of mine, approached me to design the corporate identity for her new catering business.
After a lengthy discussion over lunch, we agreed that the look had to be soft, light, colourful and fresh.
The solution →
Fee is a hard-working, fun and effervescent personality, and I wanted to capture that in the logo. So I designed a wordmark in a signature-style that brings home both the personal and serious side of her business, with a filigree that gives a sense of ease and conviviality.
The company’s focus is on the freshest ingredients, so I wanted to showcase that as clearly as possible, not just on a website, on social media or a brochure, but on the stationery itself. The images bring a lot of lively colours to the brand, making it fresh and inviting.
The solution →
Fee is a hard-working, fun and effervescent personality, and I wanted to capture that in the logo. So I designed a wordmark in a signature-style that brings home both the personal and serious side of her business, with a filigree that gives a sense of ease and conviviality.
The company’s focus is on the freshest ingredients, so I wanted to showcase that as clearly as possible, not just on a website, on social media or a brochure, but on the stationery itself. The images bring a lot of lively colours to the brand, making it fresh and inviting.
The filigreed F in the name forms an integral part of the wordmark, but can be used as a standalone symbol in a wide range of situations.
Russ is our go-to person when it comes to design, branding, marketing and strategy. We love working with him, he offers a wealth of experience and knowledge, delivers to the highest standard, is fun to work with and always comes up with innovative ideas. We wouldn’t use anyone else.
NEXT PROJECT
↓
VISA IN RWANDA
A 44-page book highlighting the financial literacy campaign which was the foundation of Visa’s early work in Rwanda.
VIEW >
VISA IN RWANDA
A 44-page book highlighting the financial literacy campaign which was the foundation of Visa’s early work in Rwanda.
VIEW >