MASTERCARD EVERYDAY

A campaign created in conjunction with MasterCard USA to drive card purchases of small everyday items.

The brief →

MasterCard wanted to create a campaign for bank usage that would educate and remind consumers that they can use their Mastercards for all types of small, everyday items. The main focus needed to be on speed and convenience.

The brief →

MasterCard wanted to create a campaign for bank usage that would educate and remind consumers that they can use their Mastercards for all types of small, everyday items. The main focus needed to be on speed and convenience.

MasterCard Everyday campaign: visual of a latte cup

The solution →

I knew we needed short and smart headlines based around speed that tell the story without any need for further clarification. Each image in the campaign would reinforce the everyday item narrative, while at the same time supporting its headline.

I decided that the main object in each image would be round: this ties each campaign piece together and makes for a stronger, more cohesive and more recognisable whole.

The solution →

I knew we needed short and smart headlines based around speed that tell the story without any need for further clarification. Each image in the campaign would reinforce the everyday item narrative, while at the same time supporting its headline.

I decided that the main object in each image would be round: this ties each campaign piece together and makes for a stronger, more cohesive and more recognisable whole.

MasterCard Everyday campaign: visual of an espresso cup

MasterCard Everyday campaign: visual of a cheeseburger

MasterCard Everyday campaign: visual of a can of soda

To say Russ has huge design talent is only part of the story. The other part is that Russ has Product Marketing talent. His incredible creative skills are complemented by his drive to really get under the skin of a product. To understand the target, their needs, and how the product solves these needs in a better way. His work has helped sales teams drive revenue and share growth across a large number of our products. Russ is a thought partner, a designer, a wordsmith and a real joy to work with.

CARYN ENGLANDER

Vice President, Global Product Marketing, Mastercard, New York

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