MILL FALLS

Sleek, eye-catching identity and advertising for a new craft rum brand.

Mill Falls silver logo on black board

The brief →

I was thrilled to be asked to conceptualise the brand look and feel for a new alcohol range consisting of a light and dark rum, plus to work on advertising and social media concepts.

The brief →

I was thrilled to be asked to conceptualise the brand look and feel for a new alcohol range consisting of a light and dark rum, plus to work on advertising and social media concepts.

A bottle of Mill Falls light rum
A bottle of Mill Falls dark rum

The solution →

When I began designing, I used the bottles as a starting point. My preferred choice from the get-go was to use dark and opaque matt bottles. They conjure up images of 17th Century tall ships, stormy harbours, straw-lined crates, lantern-lit pubs and dark thatched cottages in the English countryside.

I decided to stay away from adhesive labels, and to print directly onto the bottles instead: metallic silver for the light rum and gold for the dark. The effect against the black matt bottle is dramatic and striking, and eye-catching in a busy retail environment.

The solution →

When I began designing, I used the bottles as a starting point. My preferred choice from the get-go was to use dark and opaque matt bottles. They conjure up images of 17th Century tall ships, stormy harbours, straw-lined crates, lantern-lit pubs and dark thatched cottages in the English countryside.

I decided to stay away from adhesive labels, and to print directly onto the bottles instead: metallic silver for the light rum and gold for the dark. The effect against the black matt bottle is dramatic and striking, and eye-catching in a busy retail environment.

Mill Falls advert 5, by MR.SMiTH Creative Studio
Mill Falls bottle tags
Mill Falls dark rum bottle neck
Mill Falls gold logo on black board
Close-up of foiled Light Rum text
Mill Falls logo showing draughting lines
Mill Falls advert 1, by MR.SMiTH Creative Studio
Mill Falls advert 2, by MR.SMiTH Creative Studio
Mill Falls advert 3, by MR.SMiTH Creative Studio
Mill Falls social media carousel, by MR.SMiTH Creative Studio
Case of Mill Falls dark rum

NEXT PROJECT

Elephant House website shown on a tablet and smartphone.
Elephant House website, designed by MR.SMiTH

ELEPHANT HOUSE

New evocative website for a luxury guest lodge servicing South Africa’s Addo Elephant Park.

VIEW >

Elephant House website shown on a tablet and smartphone.
Elephant House website, designed by MR.SMiTH

ELEPHANT HOUSE

New evocative website for a luxury guest lodge servicing South Africa’s Addo Elephant Park.

VIEW >