For many years Sony Mobile required generic branding for the interiors of their retail stores. Items like wall coverings, posters, lightboxes, counter graphics and plinths.

With the launch of each new flagship product, they also needed device-specific branding for their operators’ shops and for interactive activation stands: posters, branded chairs, leaflets, standees, cubes, price cards, backdrops, videos etc.

For many years Sony Mobile required generic branding for the interiors of their retail stores. Items like wall coverings, posters, lightboxes, counter graphics and plinths.

With the launch of each new flagship product, they also needed device-specific branding for their operators’ shops and for interactive activation stands: posters, branded chairs, leaflets, standees, cubes, price cards, backdrops, videos etc.

All elements would be designed using global brand guidelines. Imagery would either be sourced for localisation purposes, or taken from international campaigns if they were going to resonate with the local market.

All elements would be designed using global brand guidelines. Imagery would either be sourced for localisation purposes, or taken from international campaigns if they were going to resonate with the local market.