THE MARTINI
Branding for a five-star hotel’s cocktail bar in Cape Town.
![The Martini logo placed over an image of cocktail-making equipment on a marble countertop. The Martini logo placed over an image of cocktail-making equipment on a marble countertop.](https://mr-smith.design/wp-content/uploads/2021/03/The_Martini_cocktail_equipment-scaled.jpg)
The brief →
When the Cellars-Hohenort hotel revamped their signature bar, they needed a new logo that could be applied to signage, menus, napkins, coasters and drinking glasses.
The brief →
When the Cellars-Hohenort hotel revamped their signature bar, they needed a new logo that could be applied to signage, menus, napkins, coasters and drinking glasses.
![The Martini apron The Martini: bartender with branded apron and shaker](https://mr-smith.design/wp-content/uploads/2019/04/mrS_martini_barman_1080x810.jpg)
The solution →
I wanted to create a look that would be contemporary, yet refined and classic to suit the five-star setting. Keeping wide kerning between the letters to give the logo a lot of breathing room, I flipped the ‘A’ over to create an abstract martini glass.
This inverted letter becomes the brand’s symbol, either nestled into the name or used as a standalone element depending on the application.
The solution →
I wanted to create a look that would be contemporary, yet refined and classic to suit the five-star setting. Keeping wide kerning between the letters to give the logo a lot of breathing room, I flipped the ‘A’ over to create an abstract martini glass.
This inverted letter becomes the brand’s symbol, either nestled into the name or used as a standalone element depending on the application.
![The Martini sandblasted drinking glass. The Martini sandblasted drinking glass.](https://mr-smith.design/wp-content/uploads/2021/03/Martini_glass_2300px_no_reflection_F.jpg)
![The Martini coaster The Martini coaster design](https://mr-smith.design/wp-content/uploads/2019/03/mrS_martini_coasters_1080x810.jpg)
![The Martini background The Martini logo in white sitting over full-bleed image of martini glasses](https://mr-smith.design/wp-content/uploads/2019/03/mrS_martini_logo2_1080x608.jpg)
![The Martini bar in Cape Town: logo design The Martini bar in Cape Town: logo design](https://mr-smith.design/wp-content/uploads/2021/03/Martini_logo_on_black_1080x608.jpg)
NEXT PROJECT
↓
![FeeFee's logo FeeFee's logo](https://mr-smith.design/wp-content/uploads/2021/04/FeeFees_logo_1080x810.jpg)
![FeeFee's stationery, designed by MR.SMiTH Creative Studio FeeFee's stationery, designed by MR.SMiTH Creative Studio](https://mr-smith.design/wp-content/uploads/2021/04/FeeFees_stationery_770x578.jpg)
FEEFEE’S
Fresh and stylish corporate identity for a new catering company in England.
VIEW >
![FeeFee's stationery, designed by MR.SMiTH Creative Studio FeeFee's stationery, designed by MR.SMiTH Creative Studio](https://mr-smith.design/wp-content/uploads/2021/04/FeeFees_stationery_770x578.jpg)
FEEFEE’S
Fresh and stylish corporate identity for a new catering company in England.
VIEW >
![FeeFee's logo FeeFee's logo](https://mr-smith.design/wp-content/uploads/2021/04/FeeFees_logo_1080x810.jpg)
![FeeFee's logo FeeFee's logo](https://mr-smith.design/wp-content/uploads/2021/04/FeeFees_logo_1080x810.jpg)
FEEFEE’S
Fresh and stylish corporate identity for a new catering company in England.
VIEW >
![FeeFee's stationery, designed by MR.SMiTH Creative Studio FeeFee's stationery, designed by MR.SMiTH Creative Studio](https://mr-smith.design/wp-content/uploads/2021/04/FeeFees_stationery_770x578.jpg)