When the Cellars-Hohenort hotel revamped their signature bar, they needed a new logo that could be applied to signage, menus, napkins, coasters and drinking glasses.

When the Cellars-Hohenort hotel revamped their signature bar, they needed a new logo that could be applied to signage, menus, napkins, coasters and drinking glasses.

I wanted to create a look that would be contemporary, yet refined and classic to suit the five-star setting. Keeping wide kerning between the letters to give the logo a lot of breathing room, I flipped the ‘A’ over to create an abstract martini glass.

This inverted letter becomes the brand’s symbol, either nestled into the name or used as a standalone element depending on the application.

I wanted to create a look that would be contemporary, yet refined and classic to suit the five-star setting. Keeping wide kerning between the letters to give the logo a lot of breathing room, I flipped the ‘A’ over to create an abstract martini glass.

This inverted letter becomes the brand’s symbol, either nestled into the name or used as a standalone element depending on the application.