VISA IN RWANDA

A 44-page book highlighting the financial literacy campaign which was the foundation of Visa’s early work in Rwanda.

Photo of a Rwandan shepherd for the 'Visa in Rwanda' brochure

The brief →

When a new public-private partnership between Visa and the Government of Rwanda was established, its mission was ambitious: to electronify financial services in the country and to extend financial services to more Rwandans.

To help achieve this, a multi-faceted financial education initiative was created and rolled out countrywide.

The brief was to package the successes and results of this financial literacy drive and present them to various stakeholders.

The brief →

When a new public-private partnership between Visa and the Government of Rwanda was established, its mission was ambitious: to electronify financial services in the country and to extend financial services to more Rwandans.

To help achieve this, a multi-faceted financial education initiative was created and rolled out countrywide.

The brief was to package the successes and results of this financial literacy drive and present them to various stakeholders.

Front cover of the 'Visa In Rwanda' brochure

The solution →

A comprehensive 44-page book was designed and produced outlining Visa’s work in Rwanda with the financial literacy campaign front-and-centre.

It included maps and evocative scene-setting imagery, while the text focused on challenges faced, results achieved, and interviews with various stakeholders, representatives on the ground and local residents.

The solution →

A comprehensive 44-page book was designed and produced outlining Visa’s work in Rwanda with the financial literacy campaign front-and-centre.

It included maps and evocative scene-setting imagery, while the text focused on challenges faced, results achieved, and interviews with various stakeholders, representatives on the ground and local residents.

'Visa In Rwanda' brochure design: inside front cover showing flap and tracing paper
Photograph of the 'Visa In Rwanda' brochure's first spread
'Visa In Rwanda' printed brochure: typical spread
'Visa In Rwanda' brochure: typical spread highlighting customer testimonial
A pile of 'Visa in Rwanda' books.

Russ is one of those rare creatives: an exceptional conceptual designer who also writes brilliantly. For more than 12 years, Russ has worked with me on projects big and small, for Fortune 50 companies and small entrepreneurs. He surprises and delights all our clients, and every job is done meticulously, paying attention to the finest details, and always on time. Russ will take a job from start to finish, ensuring that the end product is of the highest standard, whether print, digital or video. As Russ is authentic, so is his work, and to work with Russ is to work stress-free. He brings his experience to the table on every job, always ensuring an exceptional outcome. Working with Russ will be one of the best decisions you will ever make!

LIZ GRANTHAM

CEO, Egg Entertainment, Johannesburg

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